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Congress 2011
Reports on the ADI Team Congress 2011
Thursday 14 - Friday 15 April
Manchester Central Convention Complex
Petersfield, Manchester M2 3GX

Ringing the changes: turn every patient enquiry into an appointment
Speaker: Ashley Latter

Reported by Sheryl-ladd Boado

Ashley Latter
When asked to attend the Ashley Latter training course in Manchester as part of ADI Congress, I immediately began doing research to get an idea of what to expect both personally and for the practice.Like many introduction courses I had an idea of what it may entail, usually a “sales” driven and “close the deal” attitude, which many practices do not like to admit are important for the growth of the practice.

Within minutes into the course I was pleasantly surprised to find Ashley very refreshing and re-assuring.  His dynamic approach allowed us to feel his empathy and understanding of the expectations from business owners to what is practically possible during operation. The participation in role-play helped remind us of the patients experience and expectations along with making his course different and enjoyable.

He was able to re-assure us that as practice managers, we are doing most things correctly, with a subtle reminder of how to improve.

I certainly took away new ideas that can be personalised to work for our surgery, as well the inspiration and the motivation to act on these new ideas.

I would recommend attending the Ashley Latter training courses for the whole team.